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Cookie Settings

When you visit any of our websites, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and manage your preferences. Please note, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

  • Strictly Necessary
    These cookies are necessary for our website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms or where they’re essential to provide you with a service you have requested. You cannot opt-out of these cookies. You can set your browser to block or alert you about these cookies, but if you do, some parts of the site will not then work. These cookies do not store any personally identifiable information.
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  • Performance Cookies
    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site, which helps us optimize your experience. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to use your data in this way.
  • Functional Cookies
    These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
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    These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Privacy Policy

London Art Exchange Ltd

Privacy Policy

Last Updated: 21 January 2026

London Art Exchange Ltd (“LAX”, “we”, “us”, “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you interact with our gallery, websites (thelax.art, lax.art), digital platforms, auctions, and services.

By using our Services, purchasing artwork, consigning artwork, or registering for auctions, you acknowledge and agree to the practices described in this Privacy Policy.

1. Scope of This Policy

This Policy applies to:

  • Gallery and private sale clients
  • Auction platform users
  • Website visitors
  • Consignors and third-party sellers
  • Corporate clients and representatives
  • Suppliers and professional counterparties

It covers all personal data processed by LAX in the course of its operations.

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Gallery & Private Sale Clients

  • Name, postal address, email address, telephone number
  • Billing and payment information
  • Transaction and purchase history
  • Preferences regarding delivery, storage, and communication

2.2 Auction Platform Users

  • Identity verification documentation (e.g., passport, driving licence, proof of address)
  • Payment card or bank details
  • Bidding activity, lots bid on, and lots won
  • Delivery, storage, and communication preferences

2.3 Automatically Collected Information

  • IP address, browser type, device identifiers
  • Website usage data, cookies, and tracking technologies
  • Security and fraud-prevention logs

2.4 Corporate & Business Contacts

  • Business contact details of representatives, directors, and authorised signatories
  • Communication records and contractual documentation

3. How We Use Your Information

We use personal data for the following purposes:

  • To facilitate gallery sales, private sales, and auction transactions
  • To process payments and issue invoices
  • To arrange delivery, collection, and storage of artworks
  • To communicate transaction updates, invoices, and contractual documentation
  • To manage accounts, registrations, and platform access
  • To conduct identity verification and compliance checks
  • To improve, maintain, and secure our Services
  • To send marketing communications where consent has been provided

4. Legal Basis for Processing

We process personal data under the following lawful bases:

4.1 Contractual Necessity

Where processing is required to perform a contract or take steps prior to entering a contract.

4.2 Legal Obligation

Where required to comply with applicable laws and regulatory obligations.

4.3 Legitimate Interests

To operate our business, prevent fraud, secure our platforms, and manage client relationships.

4.4 Consent

For marketing communications and optional data processing, which may be withdrawn at any time.

5. Sharing of Personal Data

We may share personal data only where necessary with:

  • Payment processors and financial institutions
  • Identity verification and compliance service providers
  • Couriers, logistics providers, and storage facilities
  • Email and CRM platforms
  • Professional advisers (legal, accounting, insurance)
  • Regulatory or governmental authorities where required

6. International Data Transfers

Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including contractual protections and recognised transfer mechanisms.

7. Data Retention

We retain personal data only for as long as necessary:

  • Transaction and identity records: minimum 5 years or longer where legally required
  • Marketing data: until consent is withdrawn
  • Account data: until deletion is requested, subject to legal obligations

8. Security Measures

We implement appropriate technical and organisational measures to protect personal data, including:

  • Encryption of data in transit (SSL/TLS)
  • Secure payment processing through PCI-DSS compliant providers
  • Restricted access to sensitive data
  • Monitoring for unauthorised access, fraud, and misuse

9. Your Rights

Under UK GDPR and data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data (subject to legal requirements)
  • Restrict or object to processing
  • Withdraw consent for marketing communications
  • Request data portability

Requests should be submitted to privacy@thelax.art.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enhance user experience
  • Analyse website usage
  • Support security and marketing

You can control cookie settings via your browser or our cookie management tools.

11. Children’s Data

Our Services are not intended for individuals under the age of 18. We do not knowingly collect or process data from minors.

12. Automated Decision-Making

LAX does not engage in automated decision-making that produces legal or similarly significant effects on individuals.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be published on our website and take effect immediately upon publication.

14. Contact Information

London Art Exchange Ltd
13 Soho Square
London, W1D 3QF
United Kingdom

Email: privacy@thelax.art

This Privacy Policy does not create contractual rights beyond those required by applicable data protection law and is provided for transparency and informational purposes only.

 

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