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Cookie Settings

When you visit any of our websites, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and manage your preferences. Please note, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

  • Strictly Necessary
    These cookies are necessary for our website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms or where they’re essential to provide you with a service you have requested. You cannot opt-out of these cookies. You can set your browser to block or alert you about these cookies, but if you do, some parts of the site will not then work. These cookies do not store any personally identifiable information.
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Privacy Policy

London Art Exchange (LAX) – Privacy Policy

Last Updated: 17/09/2025

This Privacy Policy explains how London Art Exchange Limited ("LAX", "we", "us", "our") collects, uses, and protects your personal information when you interact with our gallery, website (thelax.art and lax.art), and auction services. By visiting our website, purchasing artwork, or registering for auctions, you agree to this Privacy Policy.

1. Information We Collect

We collect personal information in the following ways:

From Gallery/Retail Clients:

  • Name, address, email, phone number.
  • Payment details for transactions.
  • Purchase history.

From Auction Users:

  • Identity documents (photo ID, proof of address) for KYC/AML checks.
  • Payment card or bank details.
  • Bidding history, bids placed, and items won.
  • Preferences regarding delivery, storage, and marketing.

Automatically (All Users):

  • Device and browser information.
  • Cookies and tracking data for analytics, fraud prevention, and marketing.

2. How We Use Your Information

We process your data to:

  • Fulfil purchases, consignments, and auction transactions.
  • Verify identity and comply with Anti-Money Laundering (AML) regulations.
  • Process payments securely.
  • Arrange delivery, collection, or storage.
  • Send transactional emails (e.g. outbid alerts, payment reminders, invoices).
  • Communicate marketing offers (if you’ve opted in).
  • Improve and secure our services.

3. Sharing Your Information

We may share your data with trusted third parties only where necessary:

  • Payment processors (Stripe, Adyen, or equivalent).
  • Identity verification providers for KYC/AML compliance.
  • Couriers and storage partners for logistics.
  • Email and marketing platforms (Mailchimp, Klaviyo).
  • Professional advisers (lawyers, auditors, insurers).
  • Authorities/regulators where legally required.

We will never sell your personal data.

5. Data Retention

  • Identity and transaction records: kept for minimum 5 years (legal requirement).
  • Marketing data: retained until you unsubscribe.
  • General account data: deleted upon verified request, unless retention is required by law.

6. Security

  • All payment data is processed using PCI-DSS compliant providers.
  • Data is encrypted in transit (SSL/TLS).
  • Access to sensitive information is restricted to authorised staff only.
  • We monitor for fraud and abuse across our services.

7. Your Rights

Under GDPR and UK data laws, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccuracies.
  • Request erasure (where legally possible).
  • Restrict or object to processing.
  • Withdraw marketing consent.
  • Data portability (transfer of your information).

Requests can be made by contacting us at privacy@thelax.art.

8. Cookies & Tracking

  • We use cookies to improve user experience, track activity, and support marketing.
  • You can manage cookie settings through your browser.
  • See our Cookie Policy for details.

9. International Transfers

If we transfer your data outside the UK/EEA, we ensure it is protected by appropriate safeguards (such as UK-approved Standard Contractual Clauses).

10. Children

We do not knowingly collect or process personal data from anyone under 18.

11. Updates to this Policy

We may update this Privacy Policy periodically. Updates will be published on our website and are effective immediately.

12. Contact Us

London Art Exchange Limited
13 Soho Square, London, W1D 3QF
Email: privacy@thelax.art

Note: This web page summarises our privacy practices. Where applicable, our Terms and Conditions and Cookie Policy provide additional details. If anything appears unclear, please contact us using the details above.

Copyrights © 2025 All Rights Reserved by London Art Exchange.
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