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Cookie Policy

London Art Exchange (LAX) – Cookie Policy

Last Updated: 17/09/2025

This Cookie Policy explains how London Art Exchange Limited (“LAX”, “we”, “our”, “us”) uses cookies and similar technologies on our websites (thelax.art and lax.art), mobile applications, and online services. By continuing to browse or use our Services, you consent to the use of cookies as described in this Policy.


1. What Are Cookies?

  • Cookies are small text files placed on your device by websites you visit.
  • They help websites function, improve user experience, and provide analytics.
  • Similar technologies include pixels, tags, and local storage.

2. Types of Cookies We Use

Essential Cookies

  • Required for basic site functionality (log-in, secure checkout, account management).
  • Cannot be disabled.

Performance & Analytics Cookies

  • Help us understand how visitors use our site.
  • Examples: Google Analytics, server logs.
  • Data is anonymised where possible.

Functionality Cookies

  • Remember user preferences (language, region, saved login).
  • Improve experience without requiring repeated input.

Advertising & Targeting Cookies

  • Used to deliver relevant marketing on our sites and third-party platforms (e.g. Google, Meta, TikTok).
  • Track effectiveness of campaigns.
  • Only active where you consent.

3. How We Use Cookies

  • Operate auctions securely (log-in sessions, bidding flows).
  • Remember settings and preferences.
  • Analyse usage patterns and improve site performance.
  • Prevent fraud, enhance security, and monitor suspicious activity.
  • Deliver marketing campaigns to relevant audiences.

4. Managing Cookies

  • On first visit, you will see a cookie banner giving options to accept, reject, or manage cookies.
  • You may update preferences at any time via our cookie settings tool.
  • Most browsers also allow you to block or delete cookies through settings.

Note: Disabling essential cookies may limit functionality, including the ability to log in, place bids, or complete purchases.

5. Third-Party Cookies

We may allow trusted partners to place cookies on your device for:

  • Analytics (Google Analytics, Hotjar).
  • Advertising (Google Ads, Facebook/Meta, TikTok).
  • Payment services (Stripe, Adyen).

These third parties are responsible for their own cookie practices.

6. Updates

We may update this Cookie Policy to reflect legal or technical changes. Updates will be effective once posted on our websites.

7. Contact

For questions or requests about cookies, contact us at: privacy@thelax.art

Copyrights © 2025 All Rights Reserved by London Art Exchange.
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